Button/Video/Play/Default Copy
Error:

Getting To Know Gabriela Ayee

Community engagement is a big part of making the cannabis industry more accessible for everyone. We chatted with Gabriela Ayee, one of the Community Engagement Specialists with Tweed, to see what she’s experienced in the short time since legalization. Having previously worked in the food, alcohol, and automotive industries, Gabriela definitely knows how to deal with big events. She’s also got a family history involving cannabis. Her passion for educating others about cannabis is infectious...but like, the good kind of infectious. Plus, she’s a bad-ass woman we’re proud to have on the team.

 

Space
Adaptative Image
Space
Title

What was your background before coming to Tweed?

I’ve educated people on the different brands that I’m supporting, and I provide an experience for them so I can keep the brand top-of-mind for people. This was pretty much a natural transition for me, to go from pushing chocolate and liquor to being like, “Hey, I have a huge passion for cannabis, so let me share what I know about this with you so you can keep our brand top of mind as well.”

Space
Title

What made you decide to join the cannabis industry?

Both my parents are from Jamaica; my dad was a Rasta, so it’s just been part of my family culture forever. It’s something I enjoyed talking about, and never really thought about it as a job, because I never thought the end of prohibition would ever happen in my lifetime. I thought it was just something that was always going to be illegal, so once it happened I was like “I need to be part of this movement. I need to make the change.”

Space
Title

Working in community engagement, how do you find people discuss cannabis?

My conversations with people when I go to events are kind of mixed, but it’s more towards people secretly asking “Oh, I can talk about this now? This is something I can have a conversation about openly, without judgement?” Then there are also people who say “No, don’t want to talk about it.” But for the most part, people are interested. They’re like, “It’s legalized in my country now, I need to know what’s going on to keep my kids safe, to know what I’m allowed to do.”

Space
Title

This year’s International Women’s Day theme is “#BalanceForBetter.” What does that mean to you?

It’s a collective effort to work towards a future where there are no “female” leaders, it’s just going to be leaders. It’s a call to action for those in a leadership position to stand up, to shift mindsets, and to correct hidden biases. We’re here. We’ve been here, and we’re ready to take on anything.

Space
You might be interested in

Learn

History of Cannabis: Part Two

Learn more about the history of Cannabis, from its medicinal use in the 19th century to its eventual criminalization in the early 20th.

By Tweed

Behind the Scenes

Getting To Know Hilary Black

With her experience, knowledge, and passion for cannabis, Hilary brings a strong voice to patients and cannabis consumers all over the world, fighting to make sure stigma is torn down around the globe.

By Tweed

Behind the Scenes

Getting To Know Nikki Thomas

With Nikki’s extensive marketing background, she’s fit in perfectly as the Tweed brand grows. She has a passion for educating people on why cannabis is an undeniable force for good, and she’s excited about all the new research around the cannabis plant.

By Tweed

This website uses cookies to recognize your computer or device to give you the best user experience and to improve its features. You can disable cookies through your browser but some features of the site will no longer be available. To read our Website Privacy Statement, click here.