the tweed vault  Oct 25


Inside Tweed

The Road Less Travelled- Amanda

In her role as Head of Medical Education and Outreach, Amanda Daley is Tweed's link to the healthcare community. In addition to empowering physicians and helping health care providers adopt cannabis as a medical solution, Amanda spends a majority of her days bridging the industry's existent knowledge gap.

To the medical cannabis conversation of the day, Amanda has added a wealth of knowledge gained over nearly two decades working in traditional pharma. An unorthodox tapestry of different, often disparate, tastes and cultures – from Matt Mays and motorcycles to neuroscience and 90s gangster hip-hop – Amanda has proved the perfect person to marry medicine and marijuana at Tweed.

“What our medical team has found is that many physicians, nurse practitioners, nurses and others in the healthcare system are looking for education,” she says, adding when asked what's changed in the two years since she started on the job: “More physicians are becoming open to the conversation with their patients.”

At a time when Canadian physicians are still reticent to prescribe cannabis, citing a lack of guidance around dosage concerns and a perceived lack of peer-reviewed academic journals, Amanda has had the good fortune of greeting both sides of the spectrum with a smile. The adage that education is the cornerstone to empowerment is a central theme of her work.

Amanda oversees a team of outreach reps who visit with doctors on a daily basis and she is also responsible for our Medical Advisory Board, the healthcare practitioners who advise Tweed. In addition, she facilitated the development of our accredited continuing education program that has been delivered to well over 2,000 physicians across the country.

Chris Murray, Tweed's Director of Medical Development, says having Amanda on the team has opened up a breadth of options for the company to deliver sound scientific evidence to the medical community. In a space where exaggeration and anecdote run amok, says he, eschewing culture surveys and imprinting on healthcare professionals only the facts is made easier by his colleague's professionalism.

“She brings a lot of experience in the formal structure of how medical information is put in the hands of physicians and having someone like her to be able to deliver that information in a way that they are used to receiving it is absolutely critical,” he says. “Amanda is unique in both her skill set and her ability to execute on that skill set. We are very lucky to have her.”

Admittedly, Amanda says her former colleagues would have voted her least likely to one day work in marijuana. But when she saw an opportunity to make an impact in an emerging industry, she jumped at the chance. In fact, at her job interview Amanda pitched the role she currently holds to our company president. It worked. Since, she says working at Canada's largest licensed producer has allowed for a refreshing and unique first-hand look at the success of the medical marijuana program in this country.

“One of the interesting things about Tweed is from time to time I will end up fielding feedback or an inquiry from a customer and it's rewarding to know that you are working in an environment where you are directly helping someone,” she says. “With changing regulations and health care practitioners being touched by this topic on a more frequent basis, I thought it a great opportunity to have impact and to be involved with something new and exciting. And here I am!”

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